LEDs Changing the Channel in Lamp Market

As with any disruptive technology, LEDs are beginning to affect the whole market channel for lamps. They require a different sales approach, invite a different array of participants playing changing roles, and the technology itself is still very much in a state of flux.

For electrical distributors, the changes bring a welcome shot of excitement and growth potential amid the doldrums of a global economic recession, but also new challenges.

LED lighting is new technology, but th

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