Increased Interest In Generic Products May Rock Brand Equity In Electrical Market

No-name or unbranded generic products may become more of a threat to the industry than private-label products, according to research by our firms, Allen Ray and Associates, Kennedale, Texas, and Channel Marketing Group, Raleigh, N.C.

In an article that will appear in this month’s issue of Electrical Wholesaling, we explore many facets of the impact of generic and privately labeled products on the electrical market. One of the reasons we believe generic products will become more

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