Home Depot To Use HD Supply Name And Single-Brand Marketing Strategy

Home Depot Inc., Atlanta, is uniting its fast-growing family of distribution businesses under a new single brand, HD Supply.

In the coming months, each Home Depot Supply business will transition to the name HD Supply, including Hughes Supply, Orlando, Fla., which Home Depot bought in March of this year, and Edson Electric Supply Inc., Phoenix.

“The HD Supply brand represents the rich legacy of each company in our division and the expanded opportunity afforded to our customers

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