GE Supply To Expand California Operations

Jan. 9, 2004
GE Supply will expand its operations in California with the opening of a new Palm Desert branch.

GE Supply will expand its operations in California with the opening of a new Palm Desert branch.

Located at 78025-C Wildcat Drive, with quick “on/off” access from I-10, the new branch serves residential and commercially focused electrical contractors, and features a full-service customer counter. It carries a local inventory of some 1,700 SKUs from 25 suppliers, and is backed by GE Supply’s Downey, Calif., distribution hub.

According to GE Supply Pacific Region Manager Jeff Stroin, the Palm Desert branch is GE Supply’s first new location in the region in five years. Dedicated to a specific market niche — contractors, it “represents a new model for growth in small markets … in this case, around two major metropolitan areas in California … using the unique strength of our hub network as a competitive and customer service advantage.”

The Palm Desert operation is led by Rob Logan, branch manager. GE Supply Palm Desert is open Monday through Friday from 6 a.m. until 5 p.m. It can be reached at (760) 200-0519; fax (760) 200-1274.