Fourteen Regional Vice Presidents Drive Marketing Efforts at Cooper Connection

When a company the size of Cooper Industries launches a distributor program for a broad product offering that can cover 20 percent of all products an electrical distributor sells, that's big news. When it pulls out of the industry's two largest buying/marketing groups shortly after the launch because it wants to work more directly with electrical distributors, it attracts even more attention.

Launched in December 2000 by the Houston-based Cooper Industries, Cooper Connection links a w

All access premium subscription

Only Electrical Marketing newsletter subscribers have access to premium content.


Being a subscriber to the Electrical Marketing newsletter allows you exclusive access to high value content including key economic indicators measuring the health of the market and access to the Electrical Price Index and other important industry insights.

Sign up for the Electrical Marketing newsletter to get access.

TAGS: archive
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish