More than 80 marketing executives from the electrical industry invested three days in the Electrical Industry Marketing Conference (EIMC), held Aug. 7-9 in Chicago, and co-sponsored by Channel Marketing Group, Raleigh, N.C., and Electrical Wholesaling magazine. The conference’s seminars offered what one attendee described as a “university-level immersion” into solutions for the key marketing challenges facing electrical manufacturers, electrical distributors and independent
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