The current industry obsession with private labeling is being driven by a desire to build distributor brands, an increased focus on creating market share, decreasing gross margins and brand apathy, according to an article on private labeling to be published in this month’s issue of Electrical Wholesaling as part of a multi-part series on the subject.
According to the articles’ authors, Allen Ray, president, Allen Ray Associates, Arlington, Texas, and David Gordon, principal,
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