David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers and reps responded. The survey found that 2009 has started with a thud for most distributors. However, some see this as an opportunity to streamline operations, prune underperforming personnel, right-size inventory and implement strategies that will pay future dividends.
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