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If your company were a box of cereal, how would you market it?

That may sound like a bizarre question, but the battle you fight with your cross-town rival for dominance in your local market isn't much different than the battle the marketers of Wheaties and Cheerios fight for shelf space at your local supermarket. According to an article in the upcoming issue of Electrical Wholesaling magazine, whether companies are trying to create demand for electrical supplies or for a breakf

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