Survey of distributors reveals opportunities in LED lighting

A recent survey of electrical and lighting distributors demonstrates the importance of the electrical sales channel for LED lighting manufacturers seeking access to the market. Conducted by Energy Smart Marketers, Raleigh, N.C., (a joint venture between Channel Marketing Group and BtB Marketing Communications that focuses on the LED lighting market) the survey confirmed that electrical distributors make recommendations to end customers about which brand of LED lighting to specify almost 60

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