Nexxus Lighting Inc., Charlotte, N.C., says the distribution models now used to sell lighting products are “antiquated” and plans to sell LEDs direct to commercial customers via ArrayLEDdirect.com. The web-site will go live on Dec. 14. In a press release announcing the move Mike Bauer, the company’s president and CEO, said, “We have been evaluating the antiquated way in which lighting products are sold for some time. We developed ArrayLEDdirect.com to create a new business model for selling
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