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2018 NEMRA Conference in San Diego Focuses on Selling with Purpose and Passion

The National Electrical Manufacturers Representatives Association (NEMRA) used its recent annual conference in San Diego to enlighten its members about some of the selling and management skills they will need to survive and thrive in this brave new world of technology.

While there’s always been a lot of industry chatter about the need for NEMRA reps to position themselves as consultants who are the go-to information sources in their local markets for technical and application information for the lines they carry, it seems like the issue of consultative selling is coming up more than ever.

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TAGS: Associations
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