The term “animal spirits” was first used by John Maynard Keynes to explain investment behavior. Its meaning has since been expanded to describe consumer and business behavior, which can better be understood in light of “soft” indicators (e.g., sentiment and confidence), compared to “hard” indicators (e.g., income, profits, interest rates, etc.).
In the wake of the recent U.S. presidential election, there has been a noticeable unleashing of animal
All access premium subscription
Only Electrical Marketing newsletter subscribers have access to premium content.
Being a subscriber to the Electrical Marketing newsletter allows you exclusive access to high value content including key economic indicators measuring the health of the market and access to the Electrical Price Index and other important industry insights.
Sign up for the Electrical Marketing newsletter to get access.