Electrical Marketing subscribers now have exclusive access to regional annual sales forecasts for more than 20 electrical product categories, including lighting equipment; distribution equipment & switchgear; circuit protection equipment; boxes and enclosures; wiring devices, utility products and VDV (voice-data-video) equipment.
EM’s editors developed this new resource with 2017 sales forecasts from Electrical Wholesaling’s Market Planning Guide and product mix data submitted by more than 120 full-line Top 200 electrical distributors. Electrical Marketing’s 2017 Electrical Product Potential data for the nine U.S. Census regions is available online to Electrical Marketing’s subscribers.
EM’s new Electrical Sales Potential data is the first element of what will be an expanded focus on providing Electrical Marketing subscribers with the local market data and related economic data they will need to analyze new growth opportunities and benchmark existing sales on a regional basis and by product category. Along with the new key economic indicators and data on new construction projects recently posted by Electrical Wholesaling on www.ewweb.com as part of its 2017 Market Planning Guide, EM subscribers now have exclusive market planning resources at their disposal previously unavailable in the electrical industry.