SAP Acquires Hybris to Build Out Software Tools for Mobile Devices and E-Commerce

Hybris will operate as an independent business unit and will retain its existing management team led by Ariel Lüdi and Carsten Thoma.

SAP AG, Walldorf, Germany, has acquired hybris, Zug, Switzerland, a developer of e-commerce technology.

“Hybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory,” said Ariel Lüdi, CEO, hybris and Carsten Thoma, president and co-founder, hybris, in a press release announcing the acquisition. “Joining with SAP will

All access premium subscription

Only Electrical Marketing newsletter subscribers have access to premium content.

Being a subscriber to the Electrical Marketing newsletter allows you exclusive access to high value content including key economic indicators measuring the health of the market and access to the Electrical Price Index and other important industry insights.

Sign up for the Electrical Marketing newsletter to get access.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.