Bloomberg News has a piece up about Toshiba's interest in expanding its role in the LED lighting market with a play in luminaires. Bloomberg reports that Toshiba is looking to form partnerships with "at least three" lighting fixture manufacturing companies in Europe over the next year to position itself as the "third-leading" supplier of LED lighting in that market, behind lighting giants Philips and Osram.
"The local partnerships are important as they’ll allow Toshiba to sell Asia-made LEDs in Europe with the help of fixtures manufactured by European companies, the executive said. The company already has an existing partnership with a German company, he said, declining to name the partner."
The article also points out that an Asian company may encounter obstacles in winning favor with architects and other specifiers in the European market, though it does have relationships with the two largest electrical products distributors there, Rexel and Sonepar.
In a press release from Toshiba earlier in the month, Toshiba announced a reorganization of its lighting business that would move its LED Lighting Systems Division out from under its Yokosuka, Japan-based global lighting business, Toshiba Lighting and Technology Corp. (TLT) and transfer its Americas operations to wholly owned subsidiary Greenstar Lighting Products, based in San Antonio, Texas.
TLT is making important changes in its global priorities for products and geographic markets and is restructuring
operations to sharpen market focus and improve cost efficiency. In the Americas, these changes include:
Transfer of U.S. street lighting operations to Greenstar;
De-emphasis of lamps and light bulb products; and
Increased focus on professional grade street and outdoor lighting systems.
Toshiba said TLT will also increase its investment in the Latin America, Asia, India, and ASEAN markets and will increase its emphasis on fixtures and lighting control systems.
Read Bloomberg's "Toshiba Seeks Europe Lighting Tie-Ups to Take on Philips" by Elco van Groningen and Alex Webb.
Read Toshiba's release "Toshiba International Corporation Announces Lighting Business Reorganization" (PDF)