In 2001, Lutron opened its inaugural experience center in Plantation as a way to support its South Florida and Latin America customers. Bouyed by the center’s success, within a few years Lutron opened additional experience centers in New York City; Coopersburg, Pa.; Irvine, Calif.; Washington, D.C.; and most recently, Markham, Ontario, Canada.
The experience centers also service the local professional market with training programs.
“These centers are investments that help expand the market for lighting and shade control. Our customers can bring their clients in to see the latest product innovations, like our sophisticated LED control solutions and occupancy sensors, and let them experience, first-hand, the magic of connected home control, or a wall of motorized shades raising and lowering in perfect, virtually-silent alignment. Lutron experience centers are sales tools that truly belong to our customers,” said Michael Smith, Lutron's VP of U.S. Sales.