GE Names New Execs at Lighting Solutions Unit

GE Lighting (Cleveland): Jaime Irick will lead GE Lighting Solutions as its president and CEO, reporting to Michael Petras, president and CEO of GE Lighting. In his new role, Irick drives the development, growth and management of GE's global light-emitting diode (LED) product business for both the household and professional market segments. Brian Sroub has also joined the company in the newly created global role of chief marketing officer for GE Lighting, also reporting to Petras. GE Lighting Solutions was formed in early 2010 with the combination of GE Lighting's LED systems operation, Lumination, based in Cleveland, and the commercial and industrial fixture business, GE Lighting Systems in Hendersonville, N.C.

Irick comes to GE Lighting Solutions from GE Power Sensing—a global unit of GE Energy that designs, makes and sells power equipment products—where he most recently served as the business' general manager. His early experience with GE includes a sales leadership role with GE Security's Homeland Protection division. He served five years in the U.S. Army, and has earned an MBA from The Harvard Business School and a BS degree in system engineering from the United States Military Academy at West Point.

Sroub most recently served as V.P. of marketing and product management at the Cleveland Clinic Wellness Institute. He has founded and led more than 10 entrepreneurial ventures, including organizations in the Silicon Valley and earned an MBA from Stanford's Graduate School of Business and both an MA in economics and a BA in economics and communications from Boston College.

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