Elemental LED, Emeryville, Calif., promoted April Mitchell to Vice President of Marketing. Mitchell will continue to report to Chief Revenue Officer and EVP Chris Le Blanc and will be responsible for leading Elemental LED’s global marketing, branding and communication initiatives and programs. Additionally, she will lead the company’s efforts in product life cycle management, field and channel marketing, training programs and digital strategy. Mitchell has been Senior Director of Marketing for the past year.
Mitchell has more than 20 years of experience in corporate marketing, brand management, public relations, events, channel development and communications in leadership roles with a variety of global software and technology companies as well as non-profit associations. She has a degree in International Business from The Ohio State University and a Masters of Business Administration from University of Phoenix.